This category recognises outstanding achievements in thought leadership, development and/or deployment in artificial intelligence. The category celebrates innovation, exceptional vision, and impact in the field of artificial intelligence, including excellence in the design and delivery of AI products or services that can help improve efficiency, reduce costs and enhance user experience. It also rewards those at the coalface of researching the challenges and opportunities which AI brings and who are bringing their teams and organisations with them as they assess what AI means for them and their organisations.