Marketing Industry Leader of the Year 

This award recognises a marketing leader who has demonstrated exceptional strategic leadership in building brands, strengthening customer engagement, and delivering measurable commercial impact.  

 Judges will look for leaders who combine creative excellence with strong strategic thinking and data-driven decision-making. The award recognises marketing leaders whose work has strengthened organisational growth, shaped market positioning, and influenced the wider marketing profession. 

Criteria:
  1. Executive Track Record & Enterprise Impact (25 points) 

(Maximum 350 words) 

Provide a concise overview of the nominee’s career progression in marketing leadership. 

Judges will assess: 

Strategic marketing leadership 

Responsibility for brand, growth, and customer strategy 

Evidence of commercial outcomes driven by marketing leadership. 

 

  1. Leadership Judgement, Governance & People Impact (25 points)

(Maximum 250 words) 

Provide evidence of the nominee’s leadership approach within technology organisations. 

Judges will look for: 

Leadership in building high-performing marketing teams 

Commitment to brand integrity and responsible marketing 

Ability to lead creative and strategic teams. 

Question 3 – Strategic Execution & Commercial Impact 

Detail achievements within the organisation over the past 12–18 months. 

Examples may include: 

  • Major marketing campaigns or brand transformation
  • Customer growth or audience expansion
  • Market share gains
  • Measurable commercial outcomes driven by marketing strategy 

Judges will assess the commercial impact of marketing leadership. 

Question 4 – Distinction & Broader Leadership Contribution 

(250 words – 25 points) 

Outline why the nominee represents exceptional leadership relative to peers. 

Examples may include: 

  • Industry leadership or thought leadership
  • Contribution to Ireland’s economic or innovation ecosystem
  • Mentoring or advisory roles
  • Influence beyond their organisation 

Judges are seeking leaders whose impact extends beyond individual organisational success. 

Evidence Requirement 

Submissions should include at least three pieces of supporting evidence where possible, such as: 

  • Financial performance indicators
  • Market growth or expansion metrics
  • Operational improvements
  • Policy or societal outcomes
  • Independent recognition or awards 

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