The Public Relations Consultants Association of Ireland (PRCA) is the representative body for the country’s leading public relations (PR) agencies. Currently, 37 agencies from across Ireland are members of the PRCA, employing over 500 people and contributing approximately €50 million to the economy each year. PRCA showcases the positive impact delivered by member agencies to organisations, to society, and to the Irish economy.
In a world full of misinformation and distraction, PR and strategic communication has never been more important. PRCA sets the benchmark for excellence, ethics, and best practice across the industry. The PRCA is partnering with the Business Post on its upcoming Leadership Awards, which honours visionary leaders and changemakers who demonstrate innovation, integrity, and influence. In our client work, we see the impact strong leaders have on their staff, customers, clients, and communities. These are values that PRCA shares deeply, and we are delighted to be a partner in this year’s awards. Just as the awards celebrate purpose-driven leadership, PRCA champions the role of ethical, strategic communication in building trust, fostering innovation, and shaping a stronger future for Ireland.